William Green


Universities & Institutions

Areas of Interest

  • Innovation
  • Organisation
  • Change management
  • Human factors
  • Marketing

William Green is a Professor at the University of Leicester.

Personal details

He researches design and innovation management, human factors, and the role of new technology in the interface between people, technology, and their environment. Since joining the University of Leicester, he has been awarded over £1M in funding. The majority of this funding has been for collaborative projects in conjunction with public, private and third sector organisations in the health and creative industries.

He is currently the Deputy Dean of Research for the College of Social Sciences, Arts and Humanities. His role has a particular focus on Research Impact and Knowledge Exchange activities. Within the School of Business, he has previously held a number of notable leadership roles having acted as Associate Dean for Research and also Associate Dean for Enterprise and External Relations. To support these roles, he has completed the Advanced Higher Education, Strategic Leadership Programme delivered by the Leadership Foundation for Higher Education (2019) and the Development Programme for Directors of Research delivered by the British Academy of Management / Chartered Association of Business Schools (2018/19).

Prior to his PhD, he gained a BSc in Ergonomics from Loughborough University, worked as a usability and user experience researcher and consultant at IBM Research and as a Research Associate at Loughborough University working on the DTI funded Intelligent User Interfaces project within the Centre for the Integrated Home Environment. His PhD at Loughborough University was awarded in Human Factors and Ergonomics; he studied design practice in the development of ubiquitous computing technology within twelve organisations focusing particularly on participatory approaches and user-centred design. Subsequently, at Philips Research in the Netherlands, he was a Marie Skłodowska-Curie Post-Doctoral Research Fellow, studying social intelligence as an approach to development and as an attribute of home healthcare technology. He also worked as a senior design researcher within Vodafone Global Marketing in the user experience strategic design team. He has previously been a Trustee for Pedestrian, a creative education charity working who provide opportunities to young people. He is a Fellow of the Higher Education Academy.


Human factors (ergonomics) is a broad and holistic discipline that focuses on the needs of the human in the interaction between people, technology and the environment (organisation) in order to design for human well-being. The multi-disciplinary and holistic approach within human factors can lead to an improvement in the design of products, services, workplaces, technology systems, and operations. Most fundamentally, in the design process consideration for psychological, physiological and sociological needs of people are central, to benefit the wider system. Within this discipline Will’s interests are: Socio-technical systems design; organisation and design, design methods and practice and the flow of knowledge; user experience in human-computer interaction and service design.

Will is a member of the Institute of Ergonomics and Human Factors, and the Association of Computing Machinery: SIGCHI. He has also reviewed articles for a number of world leading journals and conferences including Journal of Human-Computer Interaction, Journal of Human Computer Studies and Applied Ergonomics.

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