Professor
V. Kasturi Rangan
Universities & Institutions
- Harvard Business School
Areas of Interest
- Marketing
- Social entrepreneurship
- Business and poverty
- Corporate social responsibility (CSR)
- Social impact measurement
Kash Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School.
Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school’s Social Enterprise Initiative. He has taught a wide variety of MBA courses and currently teaches an elective course called Business at the Base of the Pyramid. In addition, he teaches in a number of focused executive education programs: Business-to-Business Marketing Strategy, Strategic Perspectives on Nonprofit Management, and Corporate Social Responsibility.
See all work by this Author
How Social Entrepreneurs Zig-Zag Their Way to Impact at Scale
Details Year: 2019 Published in: California Management Review Cited as: Rangan, V. Kasturi, and Tricia Gregg. "How social entrepreneurs zig-zag their way to impact at scale." California Management Review 62, no. 1 (2019): 53-76. Subject Nonprofit organisations, Social entrepreneurship, Systemic impact, Scaling, Strategy process, Social well-being. Abstract This article provides guidance to social entrepreneurs and [...]
The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance
Details Year: 2010 Published in: Harvard Business School General Management Unit Working Paper Cited as: Ebrahim, Alnoor S., and V. Kasturi Rangan. "The limits of nonprofit impact: A contingency framework for measuring social performance." Harvard Business School General Management Unit Working Paper 10-099 (2010): 10-099. Subject Performance Measurement, Impact, Nonprofit Management, Social Enterprise, Philanthropy, Accountability, [...]
The Truth About CSR
Details Year: 2015 Published in: Harvard Business Review Cited as: Rangan, Kasturi, Lisa Chase, and Sohel Karim. "The truth about CSR." Harvard Business Review 93, no. 1/2 (2015): 40-49. Subject CSR, Harvard Business School, USA Abstract Most companies have long practiced some form of corporate social and environmental responsibility with the broad goal, simply, of [...]
Reflections on 25 years of Building Social Enterprise Education
Details Year: 2019 Published in: Social Enterprise Journal Cited as: Austin, James, and V. Kasturi Rangan. "Reflections on 25 years of building social enterprise education." Social Enterprise Journal 15, no. 1 (2019): 2-21. Subject Social enterprise, Social enterprise initiative, Harvard business school, Education, USA Abstract Purpose – This paper aims to reflect on 25 years [...]
What Impact? A Framework For Measuring the Scale and Scope of Social Performance
Details Year: 2014 Published in: California Management Review Cited as: Ebrahim, Alnoor, and V. Kasturi Rangan. "What impact? A framework for measuring the scale and scope of social performance." California management review 56, no. 3 (2014): 118-141. Subject Performance Measurement, Scale, Scope, Mission, Nonprofit, Social Enterprise Abstract Organizations with social missions, such as nonprofits and [...]
The Future of Social Enterprise
Details Year: 2008 Published in: Harvard Business School Paper Cited as: Rangan, V.K., Leonard, H.B. and McDonald, S., 2008. The future of social enterprise (pp. 08-103). Harvard Business School. Subject Social Enterprise, Future, Growth Abstract The Future of Social Enterprise considers the confluence of forces that is shaping the field of social enterprise, changing the [...]
How Social Entrepreneurs Zig-Zag Their Way to Impact at Scale
Details Year: 2019 Published in: California Management Review Cited as: Rangan, V. K., & Gregg, T. (2019). How Social Entrepreneurs Zig-Zag Their Way to Impact at Scale. California Management Review, 62(1), 53–76. https://doi.org/10.1177/0008125619876903 Abstract This article provides guidance to social entrepreneurs and their funders as they seek to advance the enterprise from startup to scale. [...]
Reflections on 25 years of building social enterprise education
Details Year: 2019 Published in: Social Enterprise Journal Cited as: Austin, J. and V. K. Rangan (2019). "Reflections on 25 years of building social enterprise education." Social Enterprise Journal 15(1): 2-21. Subject Text here... Abstract This paper aims to reflect on 25 years of the social enterprise initiative at the Harvard Business School, examining the [...]