Paul Justin


Universities & Institutions

  • University of PR

Areas of Interest

  • Entrepreneurship
  • Brand management
    International  business
  • Developing countries

Dr Justin serves as Editor-in-chief of International Journal of Consumer studies, and as an Associate Editor of Journal of Business Research (A Ranked journals in Australian Business Deans council). A former faculty member with the University of Washington, he is a full professor of PhD & MBA programs, University of Puerto Rico, USA. He holds three honorary titles as ‘Distinguished Professor’ with three reputed universities- Indian Institute of Management (IIM-K), and SIBM, Pune and MS university in TN State of India.

He is known an author/co-author of best selling books such as Business Environment (4th ed), International Marketing, Services Marketing, Export-Import Management (2nd edition), Management of Banking & Financial Services by McGraw-Hill, Oxford University Press & Pearson respectively. Dr. Paul has served as Lead Guest Editor with the International Business Review, Journal of Business research, Journal of Retailing & Consumer services, Asia Pacific Business Review and European Business Review. He serves as Associate Editor with European Management Journal, & Journal of Strategic Marketing. He has also edited special issues for Small Bus Economics and Journal of Promotion Management. He was Associate editor for International Journal of Emerging Markets, The Services Industries Journal and European Journal of International Management for 3 years.

Dr. Paul introduced Masstige model and measure for brand management, CPP Model for internationalization, SCOPE framework for Small firms and 7-P Framework for International Marketing. His articles have been downloaded over 700,000 times during last six years. He has published over 75 research papers in SSCI journals and 100+ in Scopus. Over 40 papers are in A or A star journals. He has also served as a faculty member of Nagoya University, Japan and IIM. In addition, he has taught full courses at Aarhus University- Denmark, Grenoble Eco le de Management-& University of Versailles -France, University-Lithuania, Warsaw -Poland and has conducted research development workshops in countries such as Austria, USA, Spain, Croatia, China. He has been an invited speaker at several institutions such as University of Chicago, Vienna Uni of Commerce & Business- Austria, Fudan & UIBE-China, Barcelona and Madrid and has published three best-selling case studies with Ivey & Harvard. He has visited over 60 countries for academic work.

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