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Senior Lecturer
Nitha Palakshappa

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Universities & Institutions

  • Massey University

Areas of Interest

  • Corporate social responsibility
  • Social enterprise
  • Social partnerships
  • Collaborative business relationships
  • Services marketing

Biography

Professor Nitha Palakshappa is the Associate Head of School and Professor of Marketing and Sustainability at Massey University in New Zealand. Her research focuses on sustainability, social responsibility, and collaborative business relationships. She has published widely on topics such as corporate social responsibility, social enterprise, and sustainable consumption. Nitha holds a Ph.D. in Collaborative Relationships from the University of Canterbury and has contributed to both academic and practical discussions on how businesses can address social and environmental challenges.