Mike Saren


Universities & Institutions

Areas of Interest

  • Technology and innovation
  • Business administration
  • Marketing management
  • Co-creation

Mike Saren is a Professor at the University of Leicester.

He previously held chairs in marketing at the universities of Stirling and Strathclyde and he is an honorary fellow and lifetime member of the UK Academy of Marketing.

He holds a PhD from the University of Bath and an honorary professorship at St Andrews University.

He was a founding editor of the journal Marketing Theory (Sage) and co-editor of Rethinking Marketing, (Brownlie et al, 1999, Sage). His ‘somewhat idiosyncratic’ introductory text is Marketing Graffiti: The View from the Street.

His research focuses on marketing theory, technology and marketing, consumer-object relations, marketing heritage and sustainability.

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