Ken Peattie


Universities & Institutions

  • Cardiff University

Areas of Interest

  • Business sustainability
  • Corporate social responsibility

Professor Peattie is the Head of the Marketing and Strategy Section at Cardiff Business School since 1986.

Key areas of his research interest relate to sustainability and marketing, corporate social responsibility, social marketing and social enterprise. He has  published widely on these topics with an aim to exploring ways in which the practice and teaching of management and marketing can be made more orientated towards ethics, environmental sustainability and social responsibility.

Since 2010,  he have acted as one of the Principal Investigators and Co-Directors of Cardiff University’s interdisciplinary Sustainable Places Research Institute (PLACE) which draws together the work of researchers interested in sustainability from across 11 different schools.

See all work by this Author