Associate Professor Jay Weerawardena


Universities & Institutions

  • The University of Queensland

Areas of Interest

  • Competitive strategy
  • Social entrepreneurship
  • Social innovation
  • Capabilities development
  • Social value creation

Jay Weerawardena is Associate Professor at the University of Queensland.

His primary research area is dynamic capabilities and organisational innovation-based competitive strategy.

Over the last decade he has expanded this focus into other related areas, namely, new service development, born global firm internationalization, social entrepreneurship and social innovation and high-tech marketing.

Jay has extensively published in international journals including Journal of World Business, Journal of Public Policy and marketing, International Marketing Review, Journal of Business Research, Journal of Strategic Marketing, European Journal of Marketing and Industrial Marketing Management.

Jay’s work with Gillian Sullivan Mort, [Professor of Marketing at La Trobe University], in social entrepreneurship, innovation and social value creation is internationally recognized and has made a notable impact in this field of research. Their paper titled ‘social entrepreneurship: A multi-dimensional model’ (2006) was cited in the Journal of World Business (JWB) as one of the 25 ScienceDirect hottest articles in 2010. This paper, along with two other papers have been cited as most downloaded in the JWB website.

Jay has co-edited several special issues of internally reputed journals which include the Industrial Marketing Management special issue on ‘capabilities, innovation and competitive advantage’ (2011), Journal of World Business Special issue (2007) on the accelerated internationalization of born global firms and the International Journal of Non-profit and Voluntary Sector Marketing on non-profit competitive strategy (2008).

Jay has undertaken leadership roles in regional and international conferences. For several consecutive years he chaired the ‘entrepreneurship, innovation and new product development’ track at the Australia New Zealand Marketing Academy (ANZMAC) conference and undertaken track and session chair roles in international conferences such as AMS World Marketing Congress and Academy of Management Conference.

See a selection of work by this Author

Conceptualizing and Operationalizing the Social Entrepreneurship Construct.

Details Year: 2018 Published in: Journal of Business Research, 86: 32-40. Cited as: Dwivedi, A., & Weerawardena, J. 2018. Conceptualizing and operationalizing the social entrepreneurship construct.Journal of Business Research, 86: 32-40. Abstract Addressing the need for conceptualization and operationalization of the social entrepreneurship construct, we propose a behavioral measure of social entrepreneurship orientation (SEO). We [...]