Professor Gordon Liu
Universities & Institutions
- The Open University Business School
Areas of Interest
- Marketing
- Strategy
- Social entrepreneurship
- Product innovation
- Networks
Prof. Gordon Liu is Professor of Marketing Strategy at the Open University Business School.
He has holds bachelor degree from the University of Western Ontario (Canada) and MBA from Willamette University (USA) and PhD from Royal Holloway, University of London (UK). He belongs to the Editorial Review Board of Group & Organization Management and also an Editor for Cogent Business & Management.
Research interests
His work situated at the intersection of marketing, strategy and entrepreneurship with particular interesting in topics revolving around product innovation/new product development, strategic orientation/capabilities, and networks/strategic alliance.
Impact and engagement
He has published in the Entrepreneurship Theory and Practice, Strategic Entrepreneurial Journal, Journal of Business Research, Journal of Small Business Management, Journal of Business Ethics, Group & Organization Management, Nonprofit and Voluntary Sector Quarterly, European Journal of Marketing, International Journal of Human Resource Management, and others.
See a selection of work by this Author
Entrepreneurs for a low carbon world: How environmental knowledge and policy shape the creation and financing of green start-ups.
Details Year: 2020 Published in: Research Policy Cited as: Cojoianu, T. F., G. L. Clark, A. G. F. Hoepner, P. Veneri and D. Wójcik (2020). "Entrepreneurs for a low carbon world: How environmental knowledge and policy shape the creation and financing of green start-ups." Research Policy 49(6): 103988. Abstract We investigate how different types of [...]
The Transformation from Traditional Nonprofit Organizations to Social Enterprises: An Institutional Entrepreneurship Perspective
Details Year: 2020 Published in: Journal of Business Ethics (2020) Cited as: Ko, W.W., Liu, G. The Transformation from Traditional Nonprofit Organizations to Social Enterprises: An Institutional Entrepreneurship Perspective. J Bus Ethics (2020). Abstract The development of commercial revenue streams allows traditional nonprofit organizations to increase financial certainty in response to the reduction of traditional [...]