Details Year: 2018 Published in: Journal of Business Venturing, 33: 179-206. Cited as: Conger, M., McMullen, J. S., Jr. Bergman, B. J., & York, J. G. 2018. Category membership, identity control, and the reevaluation of prosocial opportunities. Journal of Business Venturing, 33: 179-206. Abstract We extend current knowledge on prosocial organizing by explaining how membership [...]