Universities & Institutions
Areas of Interest
- Corporate social responsibility
- Customer satisfaction
- Financial crisis
- Banking industry
Andrea Pérez is an Associate Professor at the Universidad de Cantabria.
She teaches in the areas of strategic marketing, distribution channels and marketing communications. Her research interests focus on corporate social responsibility, consumer behavior and corporate marketing in the banking and tourism industries. She has published more than fifty articles in international journals of recognized prestige. She has participated in numerous scientific congresses and has participated in the elaboration of several books/chapters in the field of corporate marketing and corporate social responsibility. She has held teaching and research stays at several international universities and research centers such as the Center for Business Ethics (Bentley University, USA), the Center for Business, Organizations and Society (University of Bath, UK), etc.