Abhishek Dwivedi


Universities & Institutions

  • Charles Sturt University

Areas of Interest

  • Brand management
  • Marketing
  • Social entrepreneurship

Abhishek ‘Abbey’ Dwivedi is a Senior Lecturer at Charles Sturt University.

Abbey has completed a PhD in Marketing from Griffith University on the Gold Coast. Prior to joining CSU he taught at Griffith University (Gold Coast), University of Queensland (Brisbane) and Central Queensland University (Brisbane).

Abbey’s research interests include consumer-brand relationships, industrial buyer-seller exchange, brand extensions, celebrity endorsements and social entrepreneurship. Some of his research appears in the European Journal of Marketing, the Journal of Business Research, the Journal of Brand Management, the Journal of Retailing and Consumer Services, and theInternational Journal of Advertising.

See a selection of work by this Author

Conceptualizing and Operationalizing the Social Entrepreneurship Construct.

Details Year: 2018 Published in: Journal of Business Research, 86: 32-40. Cited as: Dwivedi, A., & Weerawardena, J. 2018. Conceptualizing and operationalizing the social entrepreneurship construct.Journal of Business Research, 86: 32-40. Abstract Addressing the need for conceptualization and operationalization of the social entrepreneurship construct, we propose a behavioral measure of social entrepreneurship orientation (SEO). We [...]