Published in: Journal of Business Research
Cited as: Felix Ostertag, Rüdiger Hahn, Inan Ince,
Blended value co-creation: A qualitative investigation of relationship designs of social enterprises, Journal of Business Research, Volume 129, 2021, Pages 428-445, ISSN 0148-2963, https://doi.org/10.1016/j.jbusres.2021.02.006.
Social enterprises access large networks of stakeholders to gain strategic benefits. We identify determinants for creating blended value through partnerships of social enterprises and develop an understanding of blended value co-creation. Findings from 18 cases suggest that most social enterprises generate value by integrating partners in the businesses’ structures or by venturing into deeper personal connections through extensive knowledge-sharing that can culminate in partner-specific assets. Social enterprises take two distinct approaches in designing their relationships: an anthropocentric extroverted or a structurally integrated approach. By adding a social perspective on value creation, this study enriches the concept of the relational view.
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